Project Name
FAM
Challenges
Needed to clearly differentiate from traditional dating apps and social media platforms.
Complex message around coaching, spirituality, and family values lacked focus online.
No digital ecosystem to support early access, community growth, and onboarding.
Solutions
Created a bold, spiritually grounded brand and platform centered on coaching and connection.
Designed a conversion-ready landing experience with waitlist opt-in and coaching previews.
Highlighted CIA/FBI traits, video content, and community-driven values to build trust and engagement.
Project Type
App Launch Website & Community Platform
Industry
Social Media, Online Dating, Coaching
Project Duration
8 Days
About FAM
FAM is a coached social media dating app rooted in spiritual values, helping singles build lasting love and stronger families. We developed a mission-driven digital platform to grow their movement and support their bold launch strategy.
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