How to Actually Write your Gig & Drive Sales?
So the other night at around 2 am, I was going through a few questions on instagram, about people trying to develop sales generating profiles but not getting any sales out of it. This is when I found that a lot of people had a problem with gigs/profiles and actually needed to do some work in optimizing them. So, after individually answering a few of the questions I wanted to give out some general advice to the work at home audience trying to generate sales online.
I’m going to use Fiverr as an example marketplace, where people who’ve made their sales profiles have made some major blunders.
STEP 1 Case Study:
Lets make a Case study here, by studying a seller who just started out on a Graphics Design service and wanted us to have a look at their gig to learn how to optimize it. So, this is the general advice I came up for him and I feel you can apply it to your gigs as well to make it better. I’ll also try to attach his profile once he makes the necessary changes and see how it improves their work, But for now I’ve attached a few pictures to his gig as an idea.
Here’s a Picture of his GIGS:
Case Study Advice:
Looking at it from the point of a buyer I’d say there’s just too much information on the main post pictures that tries to make it flashy, and since spams are designed to be more flashy, it kind of resembles those. So I’d suggest as a designer you should clean it up a little bit.
As a seller who’s been with the Fiverr forum for more than 6 years, I’d say a lot of new sellers try to spread their reach by creating tons of gigs and sales services, but that’s really not the way to go, Fiverr has taken a whole life of itself since it started all those years ago and it has matured a lot, so strategizing now is the key for any group.
First and foremost, I think your basic GIG is just too expensive as a starter, so you need to relook that, but for other things, here are a few things I suggest you can do to improve.
i. Start by offering One gig.
So when someone goes to your profile, the first thing a buyer will be to research you more on how trustworthy you really are, and if they see tons of gigs with flashy messages, that doesn’t exude much confidence. If you do some online courses on entrepreneurship, they overuse that Chinese saying of how a warrior says they’re not afraid of the thousand moves you have but one move you’ve practiced a thousand times, so I’d really suggest starting small. Giving one gig all you have.
ii. Change your gig style.
Do not, I repeat DO NOT use stock photos, it just makes you look fake, instead what I would suggest would be to take out pictures of some place in your city that’s really beautiful and do some manipulations there. Maybe do some 3D structures that are interacting with a real person, done right this can give you an edge.
iii. Find a niche.
So since fiverr really has tons of people doing what you do, try to find a niche in it and just cater to that niche, a person who needs something that can’t be done anywhere else will definitely get it done by you. It doesn’t need to be something very new, just a little different will do great.
iv. (Experimental) Reach a broader audience:
So this is a bit experimental, but can work great if you’re really serious about freelancing, you can do instagram or facebook ads, to share what your’e niched idea/ service is and you can get great results. Full disclosure I haven’t done this my self for this purpose specifically, But I know it can have great results if you’re persistent on the ads.
You really need to do a whole new redesign if you wish to go far on Fiverr, it really doesn’t compliment new users until they’re really different in their work or professionalism. So you can do some research. If you want to read more on how you can do research into working on a freelancer, you can read the most recent post I did here as well.